Making critical infrastructure something people can understand, and trust.
Germany's energy transition runs on infrastructure most people never see. For Deutsche Energy Terminal (DET), we set out to change that, turning a complex LNG facility into an experience citizens could step inside, question, and understand on their own terms.
Communicating the Invisible
LNG infrastructure is technical, political, and easy to mistrust. Standard corporate communication kept the conversation abstract and one-directional. DET needed a way to meet people where they are, on the ground, and answer real questions with transparency.
A Container You Can Walk Into
We designed and built a mobile, self-sufficient container, a travelling exhibition that unfolds into an interactive space. Inside, touch surfaces, physical models, and ambient media translate pipelines, safety systems, and supply chains into something tangible. The unit runs autonomously and can be deployed at any site along the network.
Every element was built for dialogue, not broadcast: visitors explore at their own pace, ask questions, and leave with a clearer picture of what the infrastructure does and why it matters.
Industrial Communication, Made Human
The Interactive Container reframed how DET talks to the public, replacing distance with proximity and PR with conversation.
- Deployed as a mobile activation across multiple terminal locations
- Turned complex LNG infrastructure into a tangible, walkable experience
- Shifted public communication from broadcast to on-site dialogue