The First Metaverse for Real-World Impact
We partnered with WWF Germany and SaveSpecies to develop Ocean Detox, the world's first Metaverse experience designed to drive real-world environmental impact. This immersive play-to-donate platform transforms virtual engagement into tangible ocean cleanup. By purchasing NFT art made from digital trash, users directly fund the removal of plastic waste from marine ecosystems. Built to inspire action and powered by sustainable tech, Ocean Detox proves how product innovation can drive measurable change.
Turning Awareness into Action
Plastic pollution is choking our oceans. With up to 23 million tons entering marine ecosystems every year, traditional campaigns weren’t moving fast enough to create impact, especially with digital-native audiences. WWF Germany needed a new way to not just inform, but involve people. The mission: create a digital experience that makes ocean cleanup accessible, engaging, and actionable from any device.
A Metaverse That Cleans the Sea
We partnered with WWF Germany and SaveSpecies to develop Ocean Detox, the world’s first Metaverse experience designed to drive real-world environmental impact. This immersive play-to-donate platform transforms virtual engagement into tangible ocean cleanup. By purchasing NFT art made from digital trash, users directly fund the removal of plastic waste from marine ecosystems. Built to inspire action and powered by sustainable tech, Ocean Detox proves how product innovation can drive measurable change.
Real Impact at Scale
Ocean Detox generated immediate and measurable results:
- 2,453 kg of plastic waste removed through NFT purchases
- 6,200+ virtual visitors in the first weeks
- 120M+ campaign impressions across media and social
- 3 Webby Awards, including Metaverse & Immersive Activism
By merging virtual experiences with real-world outcomes, we helped SaveSpecies launch a global-first platform where play becomes philanthropy. Ocean Detox isn’t a campaign, it’s a blueprint for what impact gaming can do next.